Master persuasion and influence
February 21, 2023
6 weeks, 5–6 hrs/week
September 20, 2022
6 weeks, 5–6 hrs/week
Build confidence. Inspire change.
This program’s curriculum blends self-paced activities with live-online sessions for you to put learnings into practice through real-world experimentation, observation, and reflection.
The program is designed to meet you at your current skill level and grow your communication skills with an approach this is more like customized coaching than classroom teaching.
Throughout the program, you’ll be guided by a learning facilitator to mentor and advise you. You’ll improve your skills in real time and be able to track, observe, and reflect on your progress.
Explore proprietary communication frameworks designed to motivate and influence clients, colleagues, and stakeholders.
Discover powerful narrative structures, storytelling guiding principles, and simple tools to ift your planning and performance
Identify and deploy your “superpower” to articulate the value you bring when communicating.
Practice how to project executive presence in person and online.
Learn how toprepare smarter for presentations and pitches and craft messages that will resonate across media—from emails and white papers to one-on-one meetings.
Deepen your knowledge andput learning into practice with real-world experimentation,observation, and reflection.
Practice your communication skills in a risk-free environment and receive personalized feedback to help grow your presentation skills.
Understand what persuasion is and is not.
Analyze your current communication skills and identify areas to improve.
Make your daily communication more deliberate and focused.
Learn about why companies so often misjudge their audiences.
Develop tools to analyze the audiences you want to win over.
Explore the power of good questions.
Discover the role of narratives in influencing your audience.
Explore the narrative structure and process, beginning with the nutshell paragraph: the “big why”.
Learn how to frame problems in a way that will make your audience want to help you solve them.
Learn how to hook and engage an audience from the start.
Explore communication techniques such as dropped introductions, calls to action, and outros.
Examine how to close a narrative by framing the follow-up conversations.
Discover how to identify and convey your personal brand.
Explore how to capture the value you bring to the organizations for which you work.
Learn how to build and maintain professional networks.
Identify the skills from the program that will be most valuable to you.
Evaluate how to turn those skills into habits through regular practice and reflection.
Build a six-month personal development plan that sets goals, measures progress, and will hold you accountable.
Upon completion of the program, you will receive a Certificate of Completion from Chicago Booth Executive Education.
You will also receive a digital badge that serves as a certified online credential of your accomplishment.
Adjunct Associate Professor of Behavioral Science
Hal Weitzman works with MBA students, executives, and managers to boost their communication skills. A former reporter and editor at the Financial Times, Hal is executive director for intellectual capital at the University of Chicago Booth School of Business, editor-in-chief of Chicago Booth Review, and host of The Big Question, the monthly video panel discussion series.
Hal is the author of two books: What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All (publishing May 2022); and Latin Lessons: How South America Stopped Listening to the United States and Started Prospering (2012).
He grew up in Wales and was educated at Leeds, Oriel College, Oxford, and the John F. Kennedy School of Government at Harvard.
There are a limited number of spots available.
Reserve yours today. We look forward to learning with you.