Master persuasion and influence
February 21, 2023
6 weeks, 5–6 hrs/week
February 21, 2023
6 weeks, 5–6 hrs/week
In this online program, you will learn how to influence, motivate, and persuade through communication frameworks, expert guidance, and practice.
Build confidence. Inspire change.
This program’s curriculum blends self-paced activities with live-online sessions for you to put learnings into practice through real-world experimentation, observation, and reflection.
The program is designed to meet you at your current skill level and grow your communication skills with an approach this is more like customized coaching than classroom teaching.
Throughout the program, you’ll be guided by a learning facilitator to mentor and advise you. You’ll improve your skills in real time and be able to track, observe, and reflect on your progress.
Enhance your ability to persuade by learning and using frameworks that will make your communication engaging, memorable, and compelling.
Become clear, concise, and confident when communicating your ideas and thoughts to others.
Develop a deep understanding of the process, structure, and style of effective communication.
Strengthen your executive presence by learning how to project confidence, empathy, and thoughtfulness when communicating, both in person and online.
Discover a range of tools to deploy in the real world, practice them, and receive detailed feedback on your performance and concrete guidance on how to improve.
Acquire the ability to analyze an audience quickly and identify how to win them over.
Learn how to structure your arguments to make them clear and powerful.
Understand what persuasion is and is not.
Analyze your current communication skills and identify areas to improve.
Make your daily communication more deliberate and focused.
Learn about why companies so often misjudge their audiences.
Develop tools to analyze the audiences you want to win over.
Explore the power of good questions.
Discover the role of narratives in influencing your audience.
Explore the narrative structure and process, beginning with the nutshell paragraph: the “big why”.
Learn how to frame problems in a way that will make your audience want to help you solve them.
Learn how to hook and engage an audience from the start.
Explore communication techniques such as dropped introductions, calls to action, and outros.
Examine how to close a narrative by framing the follow-up conversations.
Discover how to identify and convey your personal brand.
Explore how to capture the value you bring to the organizations for which you work.
Learn how to build and maintain professional networks.
Identify the skills from the program that will be most valuable to you.
Evaluate how to turn those skills into habits through regular practice and reflection.
Build a six-month personal development plan that sets goals, measures progress, and will hold you accountable.
Upon completion of the program, you will receive a Certificate of Completion from Chicago Booth Executive Education.
You will also receive a digital badge that serves as a certified online credential of your accomplishment.
Adjunct Associate Professor of Behavioral Science
Hal Weitzman works with MBA students, executives, and managers to boost their communication skills. A former reporter and editor at the Financial Times, Hal is executive director for intellectual capital at the University of Chicago Booth School of Business, editor-in-chief of Chicago Booth Review, and host of The Big Question, the monthly video panel discussion series.
Hal is the author of two books: What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All (publishing May 2022); and Latin Lessons: How South America Stopped Listening to the United States and Started Prospering (2012).
He grew up in Wales and was educated at Leeds, Oriel College, Oxford, and the John F. Kennedy School of Government at Harvard.
At Chicago Booth, we understand the need for high-impact online learning to address the skills gap and build capabilities. In addition to self-paced content, our programs incorporate knowledge checks, interactive discussion boards, and personalized feedback from expert mentors. You’ll also attend live sessions with faculty to bring content to life. These touchstones ensure the highest level of learning and your return on investment.
97 percent of our live-online program participants recommend our programs to colleagues, friends, and those who seek to expand their skills.
This program features three live-online sessions—a unique opportunity to put theory into practice immediately to amplify your learning and see results. These required sessions not only offer an opportunity to reflect and receive real-time feedback with faculty and peers, but also integrate interactive content that can only be taught in a live environment. Participants are expected to attend at least two of the three live sessions with faculty to maximize their growth. If a participant is unable to attend a session, an extra asynchronous assignment must be submitted to complete the program.
Live sessions will take place from 9 a.m. to 10:30 a.m. (CST) on March 2, 14 and March 30, 2023.
Live Session 1: Wake Up to Greater Self-Awareness, the Building Block of Emotional Intelligence
Live Session 2: Bring Your Unique Essence and Values Forward with Purposeful Impact
Live Session 3: Connect with More Empathy, Compassion, and Trust to Thrive in Teams
You’ll also learn from guest speaker Hal Weitzman, Adjunct Associate Professor of Behavioral Science at Chicago Booth. He’ll provide you with insight into integrating a mindful communication approach to elevate your executive communication skills.
There are a limited number of spots available.
Reserve yours today. We look forward to learning with you.