Master persuasion and influence

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June 14, 2022


6 weeks, 5–6 hrs/week




June 14, 2022


6 weeks, 5–6 hrs/week



Master the language of leadership.

In this online program, you will learn how to influence, motivate, and persuade through communication frameworks, expert guidance, and practice.

Build confidence. Inspire change.

How does productivity increase within well-connected teams?


By 2025%

What percentage of the US believes that communication is crucial to building trust?


Over 80%

What percentage of employees believes that communication affects effectiveness and efficiency?



Designed to grow your executive presence

Our Effective Business Communication program is structured to equip you with impactful communication frameworks that can only be obtained through hands-on experience and real-life practice.


We know that you are a busy professional. Our online learning method adapts to your schedule, commitments, and needs.


Navigate program content with ease using a simple interface that offers a seamless learning experience.


Your learning facilitator will provide assistance and support throughout program activities.

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This program is an excellent fit for…

  • Managers who seek to improve their interpersonal communication skills in working directly with clients, colleagues, and stakeholders.
  • Leaders and emerging leaders across various industries and functions, including operations, sales, business development, technology, marketing, and relationship management.

How will you benefit from this program?

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Explore proprietary communication frameworks designed to motivate and influence clients, colleagues, and stakeholders.

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Discover powerful narrative structures, storytelling guiding principles, and simple tools to lift your planning and performance.

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Identify and deploy your “superpower” to articulate the value you bring when communicating.

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Practice how to project executive presence in person and online.

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Learn how to prepare smarter for presentations and pitches and craft messages that will resonate across media—from emails and white papers to one-on-one meetings.

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Deepen your knowledge and put learning into practice with real-world experimentation, observation, and reflection.

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Practice your communication skills in a risk-free environment and receive personalized feedback to help grow your presentation skills.

Program Content

  • MODULE 01
  • MODULE 02
  • MODULE 03
  • MODULE 04
  • MODULE 05
  • MODULE 06

Life Is Not a TED Talk

  • Understand what persuasion is and is not.
  • Analyze your current communication skills and identify areas to improve.
  • Make your daily communication more deliberate and focused.

Not about What You Say, but about How You Are Heard

  • Learn about why companies so often misjudge their audiences.
  • Develop tools to analyze the audiences you want to win over.
  • Explore the power of good questions.

Building Up, Not Cutting Down

  • Discover the role of narratives in influencing your audience.
  • Explore the narrative structure and process, beginning with the nutshell paragraph: the “big why”.
  • Learn how to frame problems in a way that will make your audience want to help you solve them.

Narrative: Openings and Closings

  • Learn how to hook and engage an audience from the start.
  • Explore communication techniques such as dropped introductions, calls to action, and outros.
  • Examine how to close a narrative by framing the follow-up conversations.

Articulating Your Superpower

  • Discover how to identify and convey your personal brand.
  • Explore how to capture the value you bring to the organizations for which you work.
  • Learn how to build and maintain professional networks.

Turning Skills into Habits

  • Identify the skills from the program that will be most valuable to you.
  • Evaluate how to turn those skills into habits through regular practice and reflection.
  • Build a six-month personal development plan that sets goals, measures progress, and will hold you accountable.

Upon completion of the program, you will receive a Certificate of Completion from Chicago Booth Executive Education.

You will also receive a digital badge that serves as a certified online credential of your accomplishment.

The Faculty

Hal Weitzman

Adjunct Associate Professor of Behavioral Science

Hal Weitzman works with MBA students, executives, and managers to boost their communication skills. A former reporter and editor at the Financial Times, Hal is executive director for intellectual capital at the University of Chicago Booth School of Business, editor-in-chief of Chicago Booth Review, and host of The Big Question, the monthly video panel discussion series.

Hal is the author of two books: What’s the Matter with Delaware?: How the First State Has Favored the Rich, Powerful, and Criminal—and How It Costs Us All (publishing May 2022); and Latin Lessons: How South America Stopped Listening to the United States and Started Prospering (2012).

He grew up in Wales and was educated at Leeds, Oriel College, Oxford, and the John F. Kennedy School of Government at Harvard.

Would you like to learn more?

We have advised professionals, worldwide, for years.

Schedule a call with us and we’ll tell you all about how Effective Business Communication can boost your career.

There are a limited number of spots available.

Reserve yours today. We look forward to learning with you.