Think Economics
Think Booth
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We know how valuable your time is. If you would rather schedule a call with our academic advisor at your convenience, you can do so here.
Proximamente
8 weeks,
3-5 hrs/week
2,800 USD
100% Online with live sessions
Devin Pope.
Steven G. Rothmeier Professor of Behavioral Science and Economics, University of Chicago Booth School of Business
English, Spanish, and Portuguese
Think Economics
Think Booth
Download brochure
We know how valuable your time is. If you would rather schedule a call with our academic advisor at your convenience, you can do so here.
BEHAVIORAL ECONOMICS: NUDGING TO SHAPE DECISIONS
Organizations around the globe are increasingly using “nudge thinking” to help customers make more efficient decisions. Nudging means applying insights from the field of behavioral science to design policy, create change, and build a customer-centric approach to strategy. When these insights are applied to management, leaders discover new ways to drive enterprise value, improve product and service design, and help stakeholders make better choices.
This program provides the tools to leverage behavioral economic insights to improve economic, policy, and management decision outcomes. Attendees will discover the benefits of a well-designed choice architecture structure and explore the role biases, fallacies, and heuristics play in decision-making.
It further combines academic theory and business knowledge with practical, real-world applications. Through a highly interactive learning environment, you’ll learn how to use data intelligence to better predict outcomes and practically apply behavioral insights to your organization.

Program Takeaways
Who Should Attend?
This program is designed for mid- senior level executives from around the globe who are responsible for making impactful, efficient, and economic decisions for their organizations. Those who are in the role of presenting choices to clients, customers, and key stakeholders (choice architects) will benefit from this program.
In addition, those in the fields of finance, marketing, sales, business development, healthcare, market research, consulting, policy, and entrepreneurship will find this program beneficial.
By exploring the “why” behind our decision-making and understanding the core principles of Behavioral Economics, organizations in all industries will gain a major competitive advantage against competitors. This program can be applied to any industry including healthcare, utilities, insurance, banking, retail, manufacturing, nonprofit, and government agencies.
Why Booth?

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For more information contact:
The University of Chicago Booth School of Business Executive Education
Call us:
+1 312 800 8657
Email us:
execedon@chicagobooth.edu